Advertisements are all around us. We see them on billboards, in magazines, social media, television, and more. Many of them aim to pitch fast food to the public; it is not uncommon to see a giant, juicy Big Mac on a billboard as you're driving down a highway. Advertisements are also heavily immersed in between television shows. Many children watch T.V., so our lesson today was aimed at recognizing the techniques fast food corporations might use to persuade an audience to buy their product.
Before we began our lesson, we had a really fun brain break planned out for our students: the Cha-Cha Slide! We played the track and danced along with the kids. They loved it!
We began the lesson by discussing what an advertisement was and coming up with examples of places we could find them. We talked about what makes advertisements so powerful. Jingles, mascots, and logos are just a few examples; many students hummed the "ba-da-pa-pa-pa, I'm lovin' it," jingle that McDonalds has been using for years.
We had examples of a few advertisements, which we analyzed with our students. For example, in one of the advertisements, Michael Jordan was endorsing Gatorade. We discussed how celebrities and athletes are often used as figures for a particular product because a large portion of the public admires them, and try to follow their steps. If someone sees Michael Jordan, an extremely accomplished athlete, support a sports drink, they will presume that because he is an expert, Gatorade must be a good choice.
The second half of the lesson was comprised of a student activity: they were to design their own advertisements based on one of the five PHS goals! They could make either a song, drawing, or skit which would depict a product that fit one of these goals:
1. Eat more fruits and vegetables
2. Choose less sugary food and beverages
3. Eat less fast and fatty food
4. Be active every day
5. Spend less time in front of a screen
Captain Jet and I circled the room to see what groups were coming up with and helping them with any questions. I was delighted to see the creativity of each student; they were all working together with their partners to come up with excellent ideas. In the last few minutes of the class period, we had three groups present. The first two were skits. They were very well thought out and fun to watch! They wrote out scripts and made drawing to accompany their advertisement. The third was a billboard advertisement for lowfat yogurt in whic both presented in a radio commentary voice. Overall, this lesson was very fun in exploring everyone's creative side!
General practitioners will often suggest to their patients to limit screen time, especially when their health is not at an optimal level and if they are overweight. Limiting screen time curbs cravings, and also encourages physical activity, both of which improve the body's health as a whole.
Before we began our lesson, we had a really fun brain break planned out for our students: the Cha-Cha Slide! We played the track and danced along with the kids. They loved it!
We began the lesson by discussing what an advertisement was and coming up with examples of places we could find them. We talked about what makes advertisements so powerful. Jingles, mascots, and logos are just a few examples; many students hummed the "ba-da-pa-pa-pa, I'm lovin' it," jingle that McDonalds has been using for years.
We had examples of a few advertisements, which we analyzed with our students. For example, in one of the advertisements, Michael Jordan was endorsing Gatorade. We discussed how celebrities and athletes are often used as figures for a particular product because a large portion of the public admires them, and try to follow their steps. If someone sees Michael Jordan, an extremely accomplished athlete, support a sports drink, they will presume that because he is an expert, Gatorade must be a good choice.
The second half of the lesson was comprised of a student activity: they were to design their own advertisements based on one of the five PHS goals! They could make either a song, drawing, or skit which would depict a product that fit one of these goals:
1. Eat more fruits and vegetables
2. Choose less sugary food and beverages
3. Eat less fast and fatty food
4. Be active every day
5. Spend less time in front of a screen
Captain Jet and I circled the room to see what groups were coming up with and helping them with any questions. I was delighted to see the creativity of each student; they were all working together with their partners to come up with excellent ideas. In the last few minutes of the class period, we had three groups present. The first two were skits. They were very well thought out and fun to watch! They wrote out scripts and made drawing to accompany their advertisement. The third was a billboard advertisement for lowfat yogurt in whic both presented in a radio commentary voice. Overall, this lesson was very fun in exploring everyone's creative side!
General practitioners will often suggest to their patients to limit screen time, especially when their health is not at an optimal level and if they are overweight. Limiting screen time curbs cravings, and also encourages physical activity, both of which improve the body's health as a whole.
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